2 mails (campaign + reminder) to entire MKTG list with Stripe discount code (-40%)
BONUS: there was also a landing page for new users (not used for technical concerns regarding the form enabling a new free trial to already expired users):
Un'incredibile offerta a tempo, per te.
https://us6.admin.mailchimp.com/reports/summary?id=fe47022078
https://us6.admin.mailchimp.com/reports/summary?id=d4980f0de3
| Results | Total | Month | Year | Lifetime |
|---|---|---|---|---|
| No. payments | 127 | 2 | 80 | 45 |
| % | 100% | 2% | 63% | 35% |
| Total value | €4,143 | €4 | €1,439 | €2,700 |
| % | 100% | 0% | 35% | 65% |
| Est lifetime | €6,350 |
https://docs.google.com/spreadsheets/d/178BqFucTo71-EwI4-Z-IRT1_a_4Af0ANEwVoE8xmW54/edit#gid=2070053994