Overview

	Marketing (objectives)	Key results (by end of quarter)	Context	Result
1	🎯 Reach new niches	- 2 launches (ie. hotel, special campaign etc)

1 new comarketing campaign | Target niches with micro launches and partnerships, to grow our brand equity. | Goal met | | 2 | 📈 Increase user acquisition | - €20 CPA (1/3 of LTV)
+5% MRR growth | Grow our B2C revenues and continue our positive trend. | Mixed | | 3 | 💰Help sales conversions | - flusso nurturing live
new deck | Support sales with marketing initiatives to help drive corporate growth. | Goal met |

Review

Objective 1: 🎯 Reach new niches

Objective 2: 📈 Increase user acquisition

Objective 3: 💰 Help sales conversions

Next Q4

	Marketing (objectives)	Key results (by end of quarter)	Context
1	🎯 Reach new niches	- 1 launch (ie. hotel, special campaign etc)

1 new comarketing campaign
1 new test | Target niches with micro launches and partnerships, to grow our brand equity. | | 2 | 📈 Increase user acquisition | - €20 CPA (1/3 of LTV)- +5% MRR growth | Grow our B2C revenues and continue our positive trend. | | 3 | 💰 Help sales conversions | - to discuss with Fabio | Support sales with new leads and marketing initiatives to help drive corporate growth. |