Overview

	Marketing (objectives)	Key results (by end of quarter)	Context	Result
1	🗣️Maintain good brand awareness	- 50k web sessions

10% organic traffic
1.5k signups | Maintain good levels of B2C brand awareness to help drive corporate | Almost there | | 2 | 🎯Reach new niches | - 1 launch (ie. hotel, special campaign etc)
1 new comarketing campaign
1 new test | Target niches with micro launches and partnerships, to grow our brand equity. | Goal met | | 3 | 🔨Increase ops efficiency | - 1 MKTG epic live (ie. referral, automations review etc)
Reduce by 10% the time to launch campaigns | Automatize, be faster and seize more opportunities. | Goal met |

Review

Objective 1: *🗣️Maintain good **brand awarenes*s**

Almost there → even though we are close to target (92% median progress), this quarter we struggled to obtain a good amount of traffic, the reasons for that are mainly:

Google new consent mode & GDPR updates
Issues with campaigns and event optimization
Meta ad fatigue and increasing costs
Audience saturation
(Minor note: renewal effect in January (resulting in previous quarter traffic spike)

This resulted in the following KPI performances:

Q2 KPI progress rate

Overview