Acceptance Criteria

As a marketer I want to create a community of people interested in GMI, even though they are not subscribers, to increase our reach and lower our CAC. In detail:

[x] Create free weekly substack → “Che settimana”
[x] Social media presence → New PED
[ ] Open up a direct channel of communication with our users (new beta program? slack channel for curiosities?)
[ ] Blog inbound strategy → contenuti prodotti da noi
[ ] uscita fatta fare con argomenti scelti dai lettori (tipo la domenica?)
[ ] riunione di redazione condivisa
[ ] Feedback diretto al termine del briefing (emoji)?

Documentation

Backlog

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