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H1: Better news, less time

Short news items selected for you / curated by professional journalists

<aside> 💡 Context block - What’s happening right now MESSAGE → The world is complex, we give you the key to understand it in a fast, accessible way. GOAL → Spiegare in un blocco visivo il fatto che condensiamo la complessità in poche righe per te.

IDEA → animazione con wordcloud di tante keyword che allo scroll si sbiadiscono per lasciare solo le 4-5 del giorno?

Visual examples:

Scrollytelling magnifico

Wordcloud

</aside>

H2: So, what is it?

Tema del dualismo tra quello che vedi ed il lavoro che c’è dietro (→ differenziarci da Google News).
Capire anche come dare credibilità al perché dovremmo essere reputati intelligenti e indipendenti (→ mettere in vista le nostre guidelines redazionali interne ed il nostro metodo?)

What you see

daily mail or webapp
short newsitems, read it in 5 mins
verified sources

→ check our brief

What you don’t see

Journalists scouting the web for the most relevant news
Professional curation by our newsroom
Rigorous guidelines + method + organization (example here)

→ check our team and news guidelines

Example

CTA → Try it

H2: Benefits

Being informed quickly
A professional doing the work for you
Curation and verification
A guarantee that someone is reading much more than I could read to make me read what I will eventually read ;)
Healthy habit