Problem

List your top 1-3 problems.

Solution

Outline a possible solution for each problem.

Unique Value Proposition

Single, clear, compelling message that states why you are different and worth paying attention.

Unfair Advantages Related to Growth

Something that cannot easily be bought or copied.

Customer Segments

List your target users.

Existing Alternatives

List how these problems are solved today.

Key Metrics

List the key numbers that tell you how your business is doing.

High-level Concept

List your X for Y analogy (e.g. YouTube = Flickr for videos).

Channels

List your path to customer (inbound or outbound).

Early Adopters

List the characteristics of your ideal customers.

Cost Structure

List your fixed and variable costs

Revenue Streams

List your sources of revenue

Example