• INDEX

Lean Research: a method

Key aspects

Things we want to accomplish with a research:

1. Focus on our target users view
2. Research quickly and smartly
3. Get measurable insights and data

Methods

There are different research methods depending on our goal:

1. Quantitative research: to measure a phenomenon, usually through a survey (Google Forms, Typeform)
2. Qualitative research: to understand a phenomenon
   • Interview: individual interview with target or an expert on topic (less responses, but less bias)
   • Focus group: collective interview with moderator (more responses, but more collective bias)
   • Observation: observe habits in their natural environment (ie. etnography)
3. Mixed research: partly understand and partly measure a phenomenon (ie. open ended questions)

<aside> ❓ TIP

• How to choose a research method? </aside>

Checklist

What we need to conduct a good research:

1. Research question and methodology: what do we want to test and how?
2. Respondents and incentive: people willing to participate and why
3. Data collection and analysis: what did we get and how can we learn from it?

→ Want to lunch a test? Use our template Test & Research logs